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Pricing Your Car Right: A Seller's Guide

25 Sept 20265 min read

Start from comparable listings, not your gut

Search your exact make, model, year, and fuel type on IdealAssets and note the asking prices of similar-condition cars already listed. That range — not what you paid, and not what you feel it's worth — is your real starting point.

Condition and documents move the number more than age

A well-maintained 5-year-old car with complete service records and a clean registration can price above a neglected 3-year-old one. Be specific in your listing about service history, accident history (or lack of it), tyre condition, and whether the RC and insurance are current — vague listings get lowball offers because buyers assume the worst.

Leave a little room, but not too much

Most buyers expect to negotiate, so pricing 5–8% above your actual walk-away number is normal. Pricing 20–30% above market just to "leave room" backfires — it filters out serious buyers before they even message you, and the listing sits untouched for weeks.

Watch how it performs, and adjust

If a listing gets views but no messages in the first week, the price is usually the issue — drop it rather than waiting it out. If you're getting messages but no one commits, the issue is usually trust, not price: add more photos, documents, or detail instead.